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The Defensibility Map — Company Scoring

Score your company.
Get listed. Signal your position.

A verified 6-axis defensibility score — AI-powered, analyst-reviewed. Used by the same framework scoring 136 public and private companies.

136
Companies Scored
6
Scored Axes
90K+
Subscribers
48 hrs
Analyst Review
Process

How it works

Three steps. Five minutes for the audit. 48 hours for analyst review.

STEP 01
Pay & unlock
Choose your tier. Secure checkout via Stripe. Instant access to your verified audit session.
STEP 02
Complete the AI audit
The AI asks 6 structured questions — one per axis. You answer honestly. Takes 5–10 minutes. No forms.
STEP 03
Analyst review & delivery
Gennaro Cuofano reviews and validates the AI's score. You receive your verified score card. Map Listing tier goes live within 48 hours.
Pricing

Choose your tier

Both tiers include analyst review. The Map Listing tier adds a permanent public position on the Defensibility Map.

Verified Report
$297
One-time · no subscription
Your AI-generated score, reviewed and signed off by the analyst. A document you can share internally or with investors.
  • 5-minute AI audit across 6 axes
  • Weighted defensibility score (0.0–1.0)
  • Paradigm classification (Legacy / Mutating / AGaaS-Native)
  • Full axis breakdown with rationale
  • Shareable score card (print-to-PDF)
  • Analyst review within 5 business days
  • "Verified by The Business Engineer" badge
Please fill in all fields.
Secure checkout · Stripe · 30-day money-back guarantee
Framework

The 6-axis scoring framework

The same framework used to score AppLovin, Snowflake, Salesforce, and 133 others.

Value Unit
What the customer pays for — seat, outcome, token, or transaction. Outcome-priced scores highest.
🤖
Operator
Who or what executes the work — human, co-pilot, constrained AI, or fully autonomous agent.
🏗️
Value Layer
Where the product sits in the stack — application, platform, substrate. Substrate scores highest.
🔌
Access Surface
How machines reach your product — GUI-only, API-available, or API-first. Machine-readable scores highest.
💰
Pricing
Seat, subscription, consumption, or pure outcome. Consumption and outcome pricing scores highest.
📈
Margin Model
Infrastructure-like gross margins (70–80%+) score highest. Inference-cost-accepting products are penalized only if unbounded.
FAQ

Common questions

Who scores the company?+
The AI conducts the structured 6-axis interview. Gennaro Cuofano (author of The Business Engineer, 90K+ subscribers) then reviews and validates the score before it's finalized. Every score is defensible axis by axis.
What if I disagree with the score?+
You can provide additional context during the audit and in the submission notes. The analyst reviews all submissions. If the score doesn't reflect your actual architecture, you have a 30-day money-back guarantee.
When does my company appear on the map?+
Map Listing tier: within 48 hours of your audit submission. Verified Report tier: does not include map listing — the report is for internal/investor use only.
Can private companies participate?+
Yes. The map already includes private companies like OpenAI, Anthropic, Databricks, Mistral, and Cursor. Revenue and valuation data are estimated or omitted for private companies if not publicly disclosed.
Is the score permanent?+
The map is updated as the industry evolves. If your product architecture changes significantly, you can request a re-score at a discounted rate ($97). Scores are timestamped to reflect the analysis period.

136 companies scored.
Is yours next?

Join AppLovin, Snowflake, CrowdStrike, and 133 others on the Defensibility Map.

Get Your Company Scored →